公开课-坚石实训

课程目录

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课程目录

讨论区

Introduction

1. Business Environment

Introduction to Business Environment

PPT

Internal Environment

PPT

External Environment

PPT

2. Entrepreneurship

"A brief Introduction to Entrepreneur and Entrepreneurship"

PPT

The Entrepreneurs’ Personality Traits

PPT

Entrepreneurial Growth and Failures

PPT

3. Discovering Business Opportunities

How to find the opportunity that’s right for you

PPT

How to decide whether or not to pursue a business opportunity

PPT

How to evaluate and identify the risks

PPT

Advice to potential entrepreneurs

PPT

4. Establishment of a Business

Taking the right approach to make real money

Generating ideas for your business

Determining your personal and business goals and evaluate your business ideas

Choosing the right business organization

PPT

5. Organizational Structure

Importance of organizational structure

Major types of organizational structure

Modern organizational structures

Keys to erecting an effective organizational structure

PPT

6. Recruiting and Training Employees

Significance and Strategies of Recruitment

PPT

Recruitment Methods and Selection

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Training new employees

PPT

7. Employee Motivation

Significance of employee motivation

Intrinsic and extrinsic motivation

Theories of employee motivation

Specific actions to increase employee motivation

PPT

8. Corporate Culture

Factors Affecting Corporate Culture

PPT

Types of organizational culture

PPT

The importance of corporate culture

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Strong culture and weak culture

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National culture and corporate culture

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The limitations of corporate culture

PPT

9. Production and Product

Factors of production

Types of products

New product development process

Product life cycle

PPT

10. Marketing

The definition of marketing

PPT

The concepts of marketing

PPT

The functions of marketing

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Marketing mix

PPT

Key marketing strategy decisions

PPT

11. Financial Management

The Functions of financial management

Financial management objectives

Classification of financial management

Accounting and Financial Management Systems

PPT

12. Financing

Financing Sources

Debt Financing

Equity Financing

Tips for financing

PPT

13.Corporate Social Responsibility

Social Responsibility in Business

PPT

the development course of Corporate Social Responsibility

PPT

Importance of Social Responsibility in Business

PPT

How to enhance social responsibility in business

PPT

How businesses can be socially responsible

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14.Going to the International Market

The background：Globalization

The international market environment

Reasons for going global

The challenges and opportunities of going to the international market

Mode of going global

PPT

15. E-business

History of E-business

E-Business Advantages & Disadvantages

Important factors in E-Businesses

How to create an E-business

PPT

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张杏杏S

2018/12/26 15:30

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双月　回复　庞舒月

2018/11/29 18:55

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