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课程目录

1. Business Environment

Introduction to Business Environment

Internal Environment

External Environment

2. Entrepreneurship

"A brief Introduction to Entrepreneur and Entrepreneurship"

The Entrepreneurs’ Personality Traits

Entrepreneurial Growth and Failures

3. Discovering Business Opportunities

How to find the opportunity that’s right for you

How to decide whether or not to pursue a business opportunity

How to evaluate and identify the risks

Advice to potential entrepreneurs

4. Establishment of a Business

Taking the right approach to make real money

Generating ideas for your business

Determining your personal and business goals and evaluate your business ideas

Choosing the right business organization

5. Organizational Structure

Importance of organizational structure

Major types of organizational structure

Modern organizational structures

Keys to erecting an effective organizational structure

6. Recruiting and Training Employees

Significance and Strategies of Recruitment

Recruitment Methods and Selection

Training new employees

7. Employee Motivation

Significance of employee motivation

Intrinsic and extrinsic motivation

Theories of employee motivation

Specific actions to increase employee motivation

8. Corporate Culture

Factors Affecting Corporate Culture

Types of organizational culture

The importance of corporate culture

Strong culture and weak culture

National culture and corporate culture

The limitations of corporate culture

9. Production and Product

Factors of production

Types of products

New product development process

Product life cycle

The definition of marketing

The concepts of marketing

The functions of marketing

Key marketing strategy decisions

11. Financial Management

The Functions of financial management

Financial management objectives

Classification of financial management

Accounting and Financial Management Systems

Financing Sources

Equity Financing

Tips for financing

13.Corporate Social Responsibility

Social Responsibility in Business

the development course of Corporate Social Responsibility

Importance of Social Responsibility in Business

How to enhance social responsibility in business

How businesses can be socially responsible

14.Going to the International Market

The background：Globalization

The international market environment

Reasons for going global

The challenges and opportunities of going to the international market

Mode of going global

History of E-business

E-Business Advantages & Disadvantages

Important factors in E-Businesses

How to create an E-business

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